About Middleware
Middleware is a fast-growing and well-funded YC startup with a mission to help organizations gain insights and visibility into their complex systems and applications. Our AI-powered observability platform provides real-time monitoring and alerting, along with advanced analytics and reporting tools.
We are committed to the professional growth of our team members. We offer opportunities for advancement in sales, technical expertise, and leadership roles, supporting your long-term career development within a dynamic and innovative environment.
Job overview
We are seeking a Senior Digital Marketing executive to support the promotion of our observability platform. The person will work closely with the marketing and sales teams to improve brand visibility, lead generation, and online presence.
Skills and Responsibilities
Technical on-page and off-page SEO optimisation.
Improve site rankings and increase brand awareness.
Demand generation using various digital marketing strategies.
Create link-building strategies and implement them.
Create guest post opportunities and promote them
Build an outreach email list and run the outreach campaigns.
Work closely with the Website and Content Team to execute the SEO strategy.
Analyse competitor traffic, backlinks, and keywords.
Build relationships with companies in our niche to create co-marketing opportunities.
Work on the go-to market and go-to community strategy
Qualification and experience
Strong interest in startups and digital growth
Creative mindset with execution capability
Basic knowledge of analytics, ads, and social media tools
Willingness to experiment, learn, and multitask
Must have good writing and oral communication skills
A technical degree with marketing knowledge would be preferable