Privacy Notice
Last Updated: June 1, 2026
1. Introduction
Amplitude, Inc. is a cloud-based product analytics platform that helps customers build better products. Amplitude respects the privacy of individuals and is committed to protecting the information of visitors to the website ("Visitors") and individuals or entities that register to use the Amplitude products and services ("Customers") (collectively, "you" or "your"). This Privacy Notice describes Amplitude’s practices for collecting, storing, using, disclosing, and otherwise processing information in relation to Visitors of the website, amplitude.com, including our Community Forum and Amplitude Academy ("Website"), Amplitude’s marketing activities, and Customers accessing and using our products and services (collectively, "Product").
Please read the following carefully to understand our policies and practices regarding your information collected through the Website, through your use of the Product, and through our marketing activities. If you do not agree with the below policies and practices, your choice is not to use our Website or register to use our Product, or to unsubscribe from our marketing.
2. What This Privacy Notice Covers
This Privacy Notice covers how Amplitude, Inc. and its subsidiaries and/or affiliates ("Amplitude," "we," or "us") treat Personal Data that we gather about you in the course of our business, including when you access or use our Website or Product and through our or our partners' events and marketing activities. Specifically, Amplitude is the controller of your Personal Data as described in this Privacy Notice, when it collects personal information from: (i) Visitors to Amplitude’s publicly available Website; (ii) Customers and their employees or other authorized users of their Amplitude instance when registering to use and using the Product; and (iii) when we receive personal information from or about you through our sales and marketing activities or events.
Throughout this Privacy Notice, "Personal Data" means any information that identifies or relates to a particular individual and also includes information referred to as "personally identifiable information" or "personal information" under applicable data privacy laws, rules or regulations.
For clarity, this Privacy Notice does not apply to Customer End User Data (as defined below) submitted by our customers to the Product. In those circumstances, Amplitude is processing Customer End User Data on behalf of that customer and that customer is responsible for the collection and use of your data. In addition, this Privacy Notice does not apply to the mobile applications, websites or services offered by our Customers or other third parties. You should refer to that customer’s or third party’s privacy notice and direct any inquiries to them.
3. Personal Data We Collect And How We Use The Personal Data
3.1 PERSONAL DATA WE COLLECT
The Personal Data you provide to us directly
You provide your Personal Data to us when you voluntarily fill in forms on our Website such as when you request a demo or to contact sales. This Personal Data may include: first and last name, company name, job title, work email address, country and/or state, phone number and the content of your request.
You may also share Personal Data with us through our Website when you register for an event or online webinar or training; sign up to receive our newsletter; subscribe to our blog; register to contribute and participate in our Community Forum or use Amplitude Academy; download a white paper or playbook; or complete a survey. This Personal Data may include: first and last name, company name, job title, work email address, country and/or state, phone number and the content of your request.
In order to access and use the Product, you are required to register for an account with us. When you register for an account, you may provide Personal Data to us, including first and last name, company name, job title, work email address, country and/or state, phone number, and username and password.
You may also provide A