Growth & Marketing Lead

<h3>Role Overview</h3> <p>We’re looking for a <strong>Growth Lead</strong> who can take JustAI'’s story to the world, across content, community, and customer channels.</p> <p>This is a hands-on, high-ownership role that combines <strong>marketing, sales, and creative storytelling</strong>. You’ll lead everything from outbound campaigns to <strong>content marketing</strong> to <strong>podcasts, AI dinners, and partnerships</strong>, turning brand awareness into qualified conversations and pilots.</p> <p>You’ll work directly with the founder to shape Just Words’ GTM playbook, build momentum across the funnel, and experiment relentlessly to scale what works.</p> <hr> <h3>💡 What You’ll Do</h3> <ul> <li> <strong>Define and execute the GTM strategy</strong> - multi-channel, and grounded in a strong understanding of the ICP</li> <li>Own <strong>content marketing</strong> - create thought-leadership pieces, customer stories, and narratives that stand out</li> <li>Run <strong>outbound and ABM programs</strong> targeting CMOs, Growth, and Lifecycle leaders at top enterprises</li> <li>Host and scale <strong>community-driven events</strong> (AI x Growth dinners, panels, workshops, etc.)</li> <li>Drive founder-led storytelling - shape posts, podcasts, and press narratives that build authority</li> <li>Experiment with <strong>multi-channel growth loops</strong> - email, LinkedIn, partnerships, referrals</li> <li>Build the <strong>early GTM ops stack</strong> (Attio, Apollo, Notion, Loom, etc.) and report on funnel performance</li> </ul> <hr> <h3>🧩 You’ll Thrive If You</h3> <ul> <li>Are an ex-founder or part of an early founding team</li> <li>Are a <strong>generalist operator</strong> who can write copy, design outreach, and close leads</li> <li>Are proactive, disciplined and high energy</li> <li>Can context-switch and tackle moving parts in multiple projects and stakeholders</li> <li>Have experience in Growth, GTM, or Marketing at a fast-growing SaaS or AI company</li> <li>Understand how to tell a <strong>product-led story</strong> that resonates with marketers and execs</li> <li>Are good at articulating thoughts in the form of blogs and short form content</li> <li>Have experience running <strong>outbound or ABM campaigns</strong>, ideally targeting enterprise or mid-market marketing teams</li> <li>Are comfortable hosting conversations - whether on <strong>stage, podcast, or dinner table</strong> </li> <li>Have strong creative instincts paired with analytical discipline — you test, measure, and iterate</li> </ul> <hr> <h3>🌎 Why Join JustAI</h3> <ul> <li>Be part of the hyperscaling journey from 1 to 100</li> <li>Be part of a <strong>founding GTM team</strong> at a YC + Sequoia-backed AI company redefining marketing</li> <li>Build the brand and positioning of the company ground up</li> <li>Work directly with leadership from Twitter, Pinterest, and Goldman Sachs</li> <li>Competitive salary + meaningful equity + unlimited storytelling potential</li> </ul> <hr> <h3>Example Projects</h3> <ul> <li>Launch the <em>“AI Marketer”</em> podcast and newsletter</li> <li>Design and host a private <em>AI x Growth</em> dinner series during major events (e.g., TechCrunch, Braze Forge)</li> <li>Create and distribute mini case studies - “How Notion 5×’d engagement with AI”</li> <li>Build outbound workflows that get meetings with top lifecycle leaders</li> </ul>