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Amplitude's docs cover everything from your first track() call to cohort-targeted experiments at scale. Pick a stack, copy the snippet, and go.
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Add your API Key
Run in your terminal — detects your framework automatically.
npx @amplitude/wizard
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The wizard detects your framework, installs the right SDK, adds your API key, and fires a test event. Learn more in the guide.
PRODUCTS
Explore by product area
AMPLITUDE AI
AI-powered insights and predictions
Ask questions in plain language — Amplitude AI surfaces answers across all your data.
Global Agent Overview
AI Visibility
Amplitude MCP Server
AI Context
DATA
Govern your event taxonomy
Define events once, validate on ingest. A single source of truth your team can trust.
Get started with Data
Create a tracking plan
Enable Autocapture
Validate events
ANALYTICS
Understand product behavior
Charts, dashboards, and insights. Build funnels, segment users, answer "why".
Build an event segmentation chart
Build a funnel chart
Create user cohorts
Create a dashboard
SESSION REPLAY
Watch real user sessions
See exactly what users experience. Replay sessions with full event and network context.
Get started
Targeted capture
Manage privacy settings
Configure settings
ZONING INSIGHTS
Analyze engagement within page regions
Define zones on any page and measure click rates, exposure, scroll reach, and rage clicks per region.
Get started
Create an overlay
Zoning Insights metrics
Instrumentation
HEATMAPS
Visualize where users click and scroll
Aggregate click, scroll, and selector data across sessions into visual maps of user engagement.
Get started
Click map
Selector map
Scroll map
WEB EXPERIMENT
Test and optimize web experiences
Run visual A/B tests on any page — no engineering required to get started.
Set up Web Experiment
Out-of-the-box widgets
Targeting
Actions
FEATURE EXPERIMENT
Run feature flags + A/B tests
Ship with confidence. Test variants, target segments, measure causal lift.
Quick start
Create a feature flag
Target by cohort
Analyze experiment results
AI ASSISTANT
In-product AI support that takes action
Embed an agent grounded in your help content and user behavior. Answer questions, guide flows, and complete tasks for users in the moments that matter.
Get started
Use the AI Assistant
Configure AI Assistant
Resource center
GUIDES AND SURVEYS
Engage users in-product
Deliver targeted guides, onboarding flows, and surveys at exactly the right moment.
Overview
Get started
Build a survey
Guide templates
FIND YOUR PATH
Pick a guide tailored to your role
Every team works with Amplitude differently. These role-based quickstarts skip the noise and walk you through the workflows that matter for your day-to-day.
FOR DEVELOPERS
Instrument, ship, and debug
SDK setup, event tracking, identity, and clean shutdown — built for engineers who want copy-paste-ready snippets.
Install an SDK in five minutes
Validate events end-to-end
Wire up identity and groups
Start your path
FOR PMS AND ANALYSTS
Answer product questions, fast
Build funnels, retention, and segmentation charts. Save dashboards and share insight without writing SQL.
Build your first chart
Create user cohorts
Share a dashboard
Start your path
FOR MARKETERS
Drive campaigns from real behavior
Activate cohorts in your marketing stack, measure attribution, and run growth experiments with confidence.
Sync cohorts to ad platforms
Measure marketing impact
Run growth experiments
Start your path
FOR DATA TEAMS
Govern, validate, and export
Define a single tracking plan, enforce schema on ingest, and pipe clean event streams into your warehouse.
Build a tracking plan
Validate events on ingest
Export to your warehouse
Start your path
SDK REFERENCE
Client + server libraries
All SDKs
Analytics
Browser
iOS
Android
React Native
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Experiment
Browser
iOS
Android
React Native
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Guides & Surveys
Web
iOS
Android
React Native
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Session Replay
Web
iOS
And