Franchise Program Manager

Franchise Program Manager Munich (on-site) + travel Full-Time €65,000–€85,000 per year · plus variable compensation Reports to CBDO Apply now Summary We’re looking for a Franchise Program Manager to build HeyCharge-Operated’s franchise program from zero — starting in Germany, expanding across DACH, and scaling into the rest of Europe. Independent operators will run our charging-as-a-service offering under the HeyCharge brand, in their territory, using our platform, playbook, and back-office. Your job is to make that model real: design the unit economics, sign the first franchisees, get them productive, and tune the model as it scales. This is a build-from-zero role for a builder, not a manager. We have zero franchisees today and the first deals close on your watch. The European expansion is a contractual deliverable under our €2.5M EIC Accelerator grant — franchise is the capital-efficient model that makes it possible. The person who walks in is the program: you design the economics with the CBDO and counsel, you draft the playbook, you build the recruitment funnel, you sign the contracts, and you sit on-site with the first franchisees in their first month live. About HeyCharge HeyCharge makes EV charging work in places it was never supposed to — underground garages, multi-tenant buildings, and any other concrete-and-rebar environment where cellular signal goes to die. Our offline-first SecureCharge platform uses Bluetooth for local session authentication and Zigbee mesh for inter-charger load management and cloud sync. No internet required at the charger; no compromise on reliability or billing accuracy. We’re Munich-headquartered with team members across Germany, Ukraine, and the US, selling into property managers, utilities, and OEMs across Europe, the US, and Latin America. Our partners include Vonovia (Europe’s largest residential landlord), Easee and Emobi. We’re backed by Y Combinator and EU innovation funding, with a culture that’s Google-rooted on engineering, AI-first and automation-first on operations, and allergic to bureaucracy that doesn’t earn its keep. Responsibilities Franchise program design. Build the unit economics, fee structure, territory model, and performance standards. Partner with the CBDO and CEO on commercial terms; partner with external counsel on the franchise agreement and EU-jurisdiction-specific disclosure regimes. Operations playbook. Document the HeyCharge-Operated model (sales motion, installation, technical delivery, billing, support) in a form a franchisee can actually run on day one. Iterate it through the first 5 deals. Franchisee recruitment. Build the pipeline. Identify the right kind of regional operator — energy services, established installer companies, real-estate-adjacent service businesses. Qualify, sell, sign. Onboarding & ramp. Get the first franchisees productive — training, systems access, first signed customer deals delivered. Be on-site enough to know which five things actually need fixing in the playbook. Performance management. Build the franchisee scorecard. Hold partners to the brand standard. Have the hard conversation when a partner isn’t ramping — and the harder one when one needs to be replaced. Cross-functional alignment. Work with our delivery, engineering, and marketing teams so what HeyCharge promises centrally matches what franchisees deliver on the ground. EIC alignment. Coordinate with our Program Manager on the geographic-expansion deliverables tied to our EIC Accelerator project plan. Qualifications Built-it-before track record. You’ve built a franchise program from zero, OR you’ve operated a successful franchise yourself, OR you’ve built a partner program from scratch in a comparable B2B services context. The specifics matter less than the fact that you’ve actually done it. This is the must-have. 8+ years of operating experience — sales, business development, GM-level operations, or P&L ownership. Cumulative time matters less than the depth of your “I have built and run things” track record. Entrepreneurial mindset is non-negotiable. You’ve own