Pricing
Free analytics with AI built in. Every plan includes the full platform and unlimited seats.
All plans include:
Amplitude AI
Analytics
Session Replay
Experimentation
Guides and Surveys
Activation
Free
For individuals and explorers getting started
Free
2M Events/month forever.
Start for free
No Credit Card required.
Get started with:
AI Agents and MCP
Basic Product Analytics
Cohort syncs (one time)
2000 AI feedback records
10K monthly session replays
Limited Experiments, Guides & Surveys
500 active AI Visibility prompts
Recommended
Plus
For small teams finding product-market fit
Starts at $0
First 2M Events/month free.
Get started
Credit Card required. Estimate bill
Everything in Free, and:
AI Agents and MCP
Scale up to 70M Events
Custom events and formulas
20 Behavioral cohorts
Alerts
Heatmaps
1,000 active AI Visibility prompts
2-year data retention
Growth
For businesses looking to scale
Custom
Event based pricing
Contact sales
Everything in Plus, and:
AI Agents and MCP
Advanced Behavioral Exploration
Currency conversion
Monitoring and Alerts
20K monthly session replays
2,500 active AI Visibility prompts
SSO & Project Permissions
Enterprise
For larger enterprises with complex requirements
Custom
Event based pricing
Contact sales
Everything in Growth, and:
AI Agents and MCP
Unlimited projects per portfolio
Data Access Controls
Unlimited Monitoring and Alerts
50K monthly session replays
5,000 active AI Visibility prompts
Advanced User Mgmt (incl RBAC)
Trusted by leading brands
Compare all plan features
Early-stage startup looking to grow?
Startups with under $10M in funding and fewer than 20 employees receive one free year on our Growth plan.
Apply now
“You feel like Amplitude is on your side. They want you to have success and get results, as opposed to just, ‘Hey, here’s your analytics platform.’”
“There’s so much potential to unlock. Amplitude helps enable the Gong team to surface trends and connect specific features to outcomes.”
Annual Plus Plan Comparison
Base Plus Plan, by event volume tier (up to 20M)
Amplitude
Mixpanel
PostHog
1.5M
2M
3M
5M
10M
12.5M
15M
17.5M
20M
$0K
$6K
$12K
$18K
$24K
$30K
The lowest-cost way to scale product analytics
Amplitude Plus lets your team keep sending the data that matters as you grow, without overage penalties, surprise renewal spikes, or pressure to cut back on instrumentation.
Get started
Estimate bill
Everything included. More when you need it.
Unlock advanced features and unlimited usage for the products driving your growth.
Contact sales
Feature Experiment
Available for Growth and Enterprise
Unlimited active experiments
Multi-armed Bandits (MAB)
Stratified Sampling
Sticky Bucketing
Approval Workflows
Holdout & Mutual Exclusion Groups
Web Experiment
Available for Growth and Enterprise
Unlimited active experiments
Multi-armed Bandits (MAB)
Stratified Sampling
Approval Workflows
Guides and Surveys
Available for Growth and Enterprise
Unlimited live guides & surveys
A/B testing for nudges
Custom CSS
Advanced theming
Air Traffic Control
Activation
Available for Growth and Enterprise
Unlimited scheduled syncs
50 AMPL to 3rd party real-time syncs
Behavioral Cohorts API
Custom real-time streaming
Session Replay
Available for Growth and Enterprise
Custom Monthly Sessions
AI-based summaries
Targeted Replay Capture
Extended Retention (3-12 months)
Accounts (Group)
Available for Growth and Enterprise
Account-level analytics
Group-level experimentation
Account-level bucketing
B2B-focused reporting
Expanded packages are priced as a percentage of your platform plan.
Frequently asked questions
Does Amplitude have a free plan?
Yes. The Free plan is completely free, with no credit card required. You get 2 million events per month, plus access to out-of-the-box analytics, session replay, unlimited feature flags, web experimentation, activation, guides and surveys, unlimited AI Agents, MCP, AI Visibility, and AI Feedback. It's not a trial. There's no time limit. You can use Amplitude for free as long as it fits your needs.
How much doe