Performance Marketing Manager

Job Overview We are looking for a Performance Marketing Manager who will own the end-to-end execution of our paid growth strategy. You will be responsible for scaling user acquisition across global markets, optimizing high-intent funnels, and managing significant budgets to drive revenue for Bik.ai and Manifest.ai. This is a high-impact role requiring a blend of analytical rigor, creative testing, and a relentless focus on ROI. Requirements - 3–5 years of experience in performance marketing, specifically within SaaS or B2B E-commerce tech. - Proven track record of managing monthly budgets with clear CAC/ROAS targets. - Expertise in Google Ads, Meta Ads, and LinkedIn Campaign Manager. - Deep understanding of Attribution Models, UTM tracking, and funnel analytics tools - Data-driven mindset with the ability to turn spreadsheets into actionable growth experiments. Key Responsibility Areas (KRAs) 1. Campaign Management & Scaling - Plan, execute, and optimize paid campaigns across Search, Social, and Display to drive high-quality leads (MQLs) and sign-ups. - Monitor daily performance and adjust bids/budgets to maintain efficiency in CAC and LTV/CAC ratios. - Expand our footprint in international markets, tailoring strategies for different regions. 2. Creative Strategy & Testing - Collaborate with the design and content teams to develop high-converting ad copies and visuals. - Run relentless A/B tests on ad creatives, landing pages, and audience segments to improve CTR and CVR. - Stay ahead of platform trends (e.g., Advantage+ audiences, AI-driven bidding) to keep our edge. 3. Funnel Optimization & Landing Pages - Work with the Product and Web teams to ensure landing pages are optimized for conversion and quality scores. - Implement "Lead Magnet" strategies and experiment with different top-of-funnel (TOFU) vs. bottom-of-funnel (BOFU) approaches. 4. Data Analytics & Reporting - Own the performance dashboard; provide weekly and monthly reports on spend, pipeline generated, and revenue impact. - Use data to identify l…